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Website Copywriting

Help The Lionheart Foundation improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
The Lionheart Foundation
Dedham, MA, USA
The Lionheart Foundation
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The Lionheart Foundation
Dedham, MA, USA

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Digital marketing Search engine marketing Writing

Posted September 28th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We need support with the copy for a new website. While our organization currently has an existing website, it has not been overhauled in 20 years. We have been working with another amazing Catchafire volunteer who is helping us with branding and graphics for the site. She has given us a great start in outlining what we want our copy to address.

What we have in place
  • We currently have access to a staff person who will prioritize this work, which should make it easy for you to get started. We also have a marketing / graphic volunteer who will support the design, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to ensure that we are able to get reach a greater number of individuals who can benefit from our programs.

We feel a compelling need to market our programs at a scale we have not previously done. The Covid-19 epidemic, and resulting impact of social isolation, make Lionheart's programs more critical than ever. All of our programs are designed to build resiliency and provide high-quality, trauma-sensitive social emotional learning opportunities to system impacted populations.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

The Lionheart Foundation
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Causes
Education Human services Youth development
Posted by
Amanda C
Amanda C.

Director of Partnerships

Our mission

The Lionheart Foundation, established in 1992, is a 501[c][3] nonprofit organization dedicated to providing social emotional learning programs SEL to incarcerated adults, youth at risk and teen parents in order to significantly alter their life course.

Testimonials

Read the Impact Story
Sharon has a wealth of knowledge and is more than happy to share it! It was motivating and informational to work with her.
Amanda C.
Amanda C.

Director of Partnerships

Website Copywriting Project

(No testimonial has been submitted by Sharon)
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