Website Copywriting

Help Jewish Council for the Aging (JCA) improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Jewish Council for the Aging (JCA)
Rockville, MD, USA
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Jewish Council for the Aging (JCA)
Rockville, MD, USA


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Posted September 24th

Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We've gone from a face to face program to 100% virtual and we'd like to make sure our new virtual programming is reflected on the website.

What We Have In Place
  • We currently have senior director will work with the volunteer, which should make it easy for you to get started. We also have knowledge of the programs, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to allocate more resources to be able to work with more children and seniors in the county

We need to improve the website so that we can recruit more volunteers, educate the general public about what we're doing to address the pressing educational needs of students in the county and we need to be able to use the information to raise financial resources to support our work

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Jewish Council for the Aging (JCA)
Posted by

Senior Director JCA Interages

Our Mission

JCA provides the programs and services that support older adults and their families and builds bridges across generations.

JCA is:
*Built on the fundamental values of honoring our parents and strengthening our community.
*Committed to serving the Jewish community and people of all faiths and ethnicities regardless of their ability to pay.
*Person- and family-centered, and thus responsive to the specific needs, values and preferences of the individuals we serve and their families.
*A community partner with government, private funders, other nonprofits and for-profit businesses.
*Driven by the spirit, commitment and hard work of our volunteers and staff.

What We Do

At JCA, it's all about aging!

JCA represents something different to every person we proudly serve.

To the isolated senior with no means of getting around, we are a smiling ElderBus driver who cheerfully helps with canes, walkers and wheelchairs and even carries packages with a smile.

To the concerned family member suddenly faced with overwhelming health or home care issues, we are the confident voice of an information specialist who understands precisely the services needed to care for a beloved parent or spouse and can access our unique, comprehensive database to find needed resources close to home.

For the senior who is frail or suffering from Alzheimer's disease or other challenges, we are a safe and caring place that provides dignified assistance at adult day centers that are second to none.

To the older job seeker, we are a friend, advocate, teacher and guide.

JCA is all of this and so much more!

We are vibrant intergenerational programs that build bridges and shatter stereotypes as they help young students succeed in school and life. We are different faces in various places -- but united in our mission of helping local seniors experience the positive side of aging while making the National Capital Area a great place to age.

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