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Website Copywriting

Help Adirondack Council improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Adirondack Council
Elizabethtown, NY, USA
Adirondack Council
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Adirondack Council
Elizabethtown, NY, USA

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Cause
Environment
Skills
Digital marketing Search engine marketing Writing

Posted September 23rd

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We are looking for a writer who is familiar with the Adirondack Park that can help us write new content for our website. We are looking to publish information about the history of the landscape, indigenous communities, environmental threats, conservation efforts and wildlife.

What we have in place
  • We currently have an SEO strategy, which should make it easy for you to get started. We also have analytics that showcase which content is most popular, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to create relevant evergreen content for our website.

We are the leading environmental advocacy organization in the Adirondack Park and we are a primary source for online information related to the Adirondacks and environmental conservation. This project will help us better inform people who love the Adirondacks about the park they love.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Adirondack Council
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Cause
Environment
Posted by
Mary G
Mary G.

Marketing & Communications Associate

Our mission

The Adirondack Council mission is to ensure the ecological integrity and wild character of the Adirondack Park.

What we do

To protect the Adirondacks, the Council uses the best science, the law, and an understanding of political decision making, to educate, inform and motivate the public and those who make public policy.

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