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This project was completed on Nov 10, 2020
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Matched with Jay J.
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See the Impact story
Marketing Strategy Consultation
InnerConnected
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We need an intentional marketing plan for an organizational rebrand including how to announce the new name for our organization. We are finalizing a new mission and direction to prepare for a US-based launch of programming and would like to follow this project up with a visual brand guide and logo design project.
What we have in place
- We currently have active social media support, which should make it easy for you to get started. We also have a willingness to follow a CAF Volunteer's lead in rebranding, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to invest in online program adaptation to reach more children through our social emotional learning curriculum.
Conveying our message of rebranding in a way that values the communities we serve is important to preserve our relationships with our supporters and honor our organizational integrity.
Project plan
Posted by
Megan S.
Executive Director
Our mission
Our mission is to engage young people in mindful movement, meditation and play to cultivate individual emotional and physical wellbeing that contributes to community change and global transformation.
What we do
InnerConnected is a nonprofit organization that increases youth access to vital wellness tools. We bolster curiosity, mindful presence, resilience and encourages community-generated service projects; incorporating mindful movement, meditation and play as vehicles to deliver our Social Emotional Learning curriculum to youth.
At InnerConnected, we envision a world where every young person realizes their limitless potential.
InnerConnected: (v) to realize the peace and inherent values that dwells within us so we may recognize it in others, contribute to positive change in our communities and thereby transform our world.
Testimonials
Jay collaborative coaching approach to our Marketing Strategy Consultation was thought-provoking. He often posed questions to encourage me to reconsider our approach. We appreciated Jay giving of his time to make our organization better!
It was truly a pleasure working with Megan and learning about the mission of Roots Tribe Yoga! Since she is steering the organization through a rebranding and pivot, we spent time discussing mission, values and brand story as well as marketing strategy and messaging around the organization's name change. This organization is primed to have a significant impact while it empowers youth around the country. I wish them all the best and am excited to see what's ahead!
