Website Copywriting

Help National Network for Youth improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
National Network for Youth
Washington, DC, USA
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National Network for Youth
Washington, DC, USA

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Posted September 18th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We have an existing website with over 10 years of google analytic data and we have 3 pages of google analytic data on data studio. We have also had a website audit done and have a UX design expert who has created a website content map for us after doing extensive research - such as surveys, card sorting and etc.

We really need someone who can write website content for the general public. The NN4Y team are deep content experts and tend to be a bit nerdy and over-detailed on website content.

What We Have In Place
  • We currently have a website and content plan for a new website, which should make it easy for you to get started. We also have a website audit and google analytics dashboards, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to spend more time advocating for young people at-risk of and experiencing homelessness.

We really need to write more of our website pages for the general public so we can grow our partners and have a bigger impact in creating systemic change through changing federal policies that most impact youth at-risk of and experiencing homelessness.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

National Network for Youth
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Our Mission

The National Network for Youth is mobilizing the collective power and expertise of our national community to influence public policy and strengthen effective responses to youth homelessness in America and beyond.

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