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Logo Design & Visual Brand Identity

Help Cultivate elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Cultivate
Lakeville, MN, USA
Cultivate
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Cultivate
Lakeville, MN, USA

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Cause
Community & economic development
Skills
Graphic design

Posted September 17th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need to develop a new logo (but that is still reminiscent of our current logo) that incorporates our byline/tagline.

What we have in place
  • We currently have the logo and text, which should make it easy for you to get started. We also have brand guidelines, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to pay our staff and continue to offer scholarships to our program!

Our organizations is pivoting our programs to adapt to the new realities of 2020, and this new logo is needed to mark this new phase and help people quickly understand what we have to offer them.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Cultivate
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Causes
Community & economic development Diversity & inclusion Education
Posted by
Elaine T
Elaine T.

Founder & Executive Director

Our mission

Empowering immigrant, minority and indigenous leaders to fight poverty and injustices through small-sale, grassroots community efforts by empowering leaders to be the change-makers their communities need.

What we do

Solutions to poverty and injustice must be led by people from within the community. We help people build their skills for leading social change locally. Cultivate exists to empower & equip community insiders and their allies through leadership development and capacity-building programs to transform their communities through asset-based community-led development. We work with people domestically and internationally to help them launch and lead nonprofit organizations (or NGOs, INGOs, or charitable organizations) which address their community's struggles against poverty, oppression, racism, injustice, and marginalization so that they can be community change-makers.

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