Social Media Content Calendar

Help Digital Wish get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Digital Wish
Arlington, VT, USA
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Digital Wish
Arlington, VT, USA

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Posted September 17th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Digital Wish just enlisted Jordan Bone, professional NBA Point Guard for the Detroit Pistons as Digital Wish's spokesperson! Jordan will raise donations to supply hotspots and laptops to children-in-need. We're looking for an accomplished twitter writer who can capture the voice of @DigitalWish, @JordanBone23, @joshbone24, and the #N0GAS brand. We need to make a tweet calendar for all these accounts for the spokesperson launch to raise $24 million for hotspots for students in need.

What we have in place
  • We currently have a calendar template, which should make it easy for you to get started. We also have a folder of graphics/assets for social media, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to open up more resources to help raise $24 Million dollars to solve the digital divide for students in need.

This will help our nonprofit be more consistent with how we post and message key points. With Jordan Bone as the new spokesperson, we need to capture his voice and mesh it with our mission to make this work. We need to get ahead with a monthly view of posts.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Digital Wish
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Cause
Education
Posted by
Heather C.

Executive Director

Our mission

Bring technology to classrooms in order to prepare students to thrive in the global economy.

What we do

Digital Wish is a 501c-3 nonprofit on a mission to solve technology shortfalls in education. Every child deserves a technology-rich education to provide them with the skills necessary to thrive in the global economy. Digital Wish partners with technology providers to distribute free or reduced-cost educational technology such as refurbished laptops, tablets and internet "hotspots" to schools and teachers. Digital Wish manages a community of 64k educators in the US, assisting them with their technology needs through lesson plans, fundraiser campaigns for their "technology wishes" and access to affordable educational technology used in the classroom. Since its inception in 2006, Digital Wish has granted over 31,000 technology wishes to educators worth over $17 Million, and administered grants together with Verizon, Dell, Motorola, Henderson Foundation, and Microsoft.

Testimonials

Madison is one of the most intuitive marketing executives I've worked with in my career. She gets things done! She meets every new challenge, head on with intelligence, suggesting new ideas that led us exactly where we needed to go. She makes the right assumptions, knows when to ask questions, and proceeds with projects based on limited guidance. Madison crafted a complex social media plan with ease. She recommended a marketing strategy that we hadn't considered with a focus on branding, which subsequently led to more and larger donations. If you are lucky enough to have her apply to your project, you should accept her immediately. She's a gem.
Heather C.
Heather C.

Executive Director

Social Media Content Calendar Project

(No testimonial has been submitted by Madison)
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