Social Media Content Calendar

Help Ku-A-Kanaka get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Ku-A-Kanaka
Hilo, HI, USA
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Ku-A-Kanaka
Hilo, HI, USA

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Posted September 17th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We would like a content calendar for Facebook that will help us grow our audience. We have graphics, photos, articles, and various product related items that we want to share. We need help creating and organizing our posts to serve different purposes for our organization such as service focused, product focused, storytelling around our mission, how we are impacting our community, and more about who we are and what our mission as a native Hawaiian social enterprise.

What we have in place
  • We currently have photos, graphics, pdf files, and articles, which should make it easy for you to get started. We also have a website, raw videos, and the ability to provide any other information you need.
How this will help
This project will save us $1,550 , allowing us to focus on maintaining important established relationships while growing new opportunities.

Due to covid-19 most of our work has shifted to online which is not our normal mode of conducting business and we have lost major opportunities. One way that we can recover is through our social media but we are not experts in social media marketing. This project will allow us to build relations with our community and globally that can increase awareness about our mission.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Ku-A-Kanaka
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Posted by
Leilani D.

Director of Operations

Our mission

Ku-A-Kanaka is a social enterprise dedicated to revitalizing and normalizing Hawaiian language, culture and traditions.

What we do

Hawaiian-focused products and services including culture-focused party games, consulting services, web-design, camps, keynotes, workshops, professional development and more

Testimonials

I was extremely impressed with the quality of Caroline?s work, it provided great insight into what goes into creating and populating a Social Media Content Calendar. Caroline is professional, knowledgeable, and very easy to work with. She was able to provide us with a social media audit that helped us recognize where we were doing well and areas that we could strengthen. I highly recommend Caroline for your project.
Leilani D.
Leilani D.

Director of Operations

Social Media Content Calendar Project

Leilani was resourceful and passionate, allowing me to fully grasp the organization's capabilities and needs when it came to the project. She was appreciative and patient as we worked together.
Caroline O.
Caroline O.

Volunteer

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