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Press Release

Help Digital Wish create a well-written, concise press release to announce an event, initiative, or partnership.
Digital Wish
Arlington, VT, USA
Digital Wish
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Digital Wish
Arlington, VT, USA

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Education
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Public relations Writing

Posted September 17th

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Press Release

Project details

What we need
  • 1-2 page press release that can be distributed to news outlets
Additional details

Digital Wish just enlisted Jordan Bone, professional NBA Point Guard for the Detroit Pistons as Digital Wish's spokesperson! Jordan, and his brother Josh Bone (Coach UTenn) will be putting out a video challenge to the cities of Detroit, Nashville, and Knoxville, to raise donations to supply hotspots and laptops to children-in-need. It's a message of equity of opportunity for all. We're looking for an accomplished writer who can capture the voice of Jordan, Digital Wish, and the #N0GAS brand.

What we have in place
  • We currently have a video script, talking points, and news story brief, which should make it easy for you to get started. We also have a business plan to raise $24 million for hotspots for kids, and the ability to provide any other information you need.
How this will help
This project will save us $1,348 , allowing us to invest more heavily in our mission.

This is a very public project and the first time we will be doing scaled press for an initiative. The NBA celebrity involvement of Jordan Bone will escalate the message and help us achieve our mission to solve the digital divide.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss initiative, partnership, or event that Organization wishes to publicizes
  • Volunteer Manager shares existing marketing materials, mission statement, and program descriptions for Professional to incorporate into press release
1
Milestone 1: Press Release Writing
  • Professional writes draft of press release and shares with Volunteer Manager
  • Volunteer Manager gives feedback, which Professional incorporates
  • Professional delivers final version of press release
  • (Optional) Volunteer Manager incorporates Press Release into Press Kit
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About the org

Digital Wish
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Cause
Education
Posted by
Heather C
Heather C.

Executive Director

Our mission

Bring technology to classrooms in order to prepare students to thrive in the global economy.

What we do

Digital Wish is a 501c-3 nonprofit on a mission to solve technology shortfalls in education. Every child deserves a technology-rich education to provide them with the skills necessary to thrive in the global economy. Digital Wish partners with technology providers to distribute free or reduced-cost educational technology such as refurbished laptops, tablets and internet "hotspots" to schools and teachers. Digital Wish manages a community of 64k educators in the US, assisting them with their technology needs through lesson plans, fundraiser campaigns for their "technology wishes" and access to affordable educational technology used in the classroom. Since its inception in 2006, Digital Wish has granted over 31,000 technology wishes to educators worth over $17 Million, and administered grants together with Verizon, Dell, Motorola, Henderson Foundation, and Microsoft.

Testimonials

Read the Impact Story
We had to cancel this project due to an internal shift in project priorities. Jim was very responsive.
Heather C.
Heather C.

Executive Director

Press Release Project

(No testimonial has been submitted by JIM)
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