Social Media Audit

Help Northern Michigan Alliance for Children assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Northern Michigan Alliance for Children
Harrison, MI, USA
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Northern Michigan Alliance for Children
Harrison, MI, USA

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Posted September 17th

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Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

Recommendations on how to gain likes and followers on social media pages.

What we have in place
  • We currently have accounts set up on 3 social media platforms, which should make it easy for you to get started. We also have a dedicated staff member willing to learn, and the ability to provide any other information you need.
How this will help
This project will save us $2,518 , allowing us to focus our expenditures on providing programming that supports child victims of sexual and physical abuse in our community.

This project will be used to help us grow our online presence, the goal being to be better equipped to spread key information, news, and updates to our community.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Northern Michigan Alliance for Children
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Our mission

Partnering with communities to bring healing, hope, and justice to abused children in rural Michigan.

What we do

NMAC is a 501(c)(3) nonprofit organization committed to ensuring every child in rural Michigan has access to the compassionate, collaborative services of a Child Advocacy Center.

We believe that no one person has all of the knowledge, skills and experience to protect our children. Together we are stronger. Together we can protect all MI Kids.

Testimonials

Tom was great to work with. He was prompt, professional, and displayed superb communication throughout the duration of our project. He was quick to get started and was in constant contact with me until our final meeting date to close out our project. He followed up with documents on his research and ensured that his work was satisfactory. I would be happy to work with Tom again in the future.
Desirea W.
Desirea W.

Executive Director

Social Media Audit Project

I really enjoyed working with Jasen at the NMAC, he was great to work with and receptive to ideas that I had to improve socials for the organization. Any future tasks, feel free to reach out, it was my pleasure.
Thomas M.
Thomas M.

Volunteer

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