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Search Engine Optimization Audit

Help ComMUSICation assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
ComMUSICation
Saint Paul, MN, USA
ComMUSICation
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ComMUSICation
Saint Paul, MN, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing Web development

Posted September 16th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have a functionable, updated website, which should make it easy for you to get started. We also have willing staff and board members to help, and the ability to provide any other information you need.
How this will help
This project will save us $2,752 , allowing us to save funds we need for our new office space.

Especially in virtual times, the primary way people learn about things is online. We're producing innovative content, but it's not reaching a lot of people.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

ComMUSICation
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Causes
Youth development Arts & culture Diversity & inclusion
Posted by
Georgina C
Georgina C.

Executive Director

Our mission

To empower youth with life skills through music, service, and community.

Testimonials

Read the Impact Story
Sarah went above and beyond and managed to do all 3 milestones (and then some) in 1 presentation within a week of when we had the initial interview call. She was extremely prompt in communications, happy to answer questions, and I'm only sad the project wasn't longer. Sarah was a true joy to work with and I wish her all the best!
Georgina C.
Georgina C.

Executive Director

Search Engine Optimization Audit Project

I initially reached out about the project because I understand from personal experience the power behind ComMusication's mission and work. Working with Sara at ComMUSICation was a true pleasure. I admired how Sara is an active listener and asks clarifying questions that reaffirm her passion for understanding how to make her business great. She was trusting and direct. The website has a lot of potential for growth and I feel that starting the journey with an SEO tech audit will create a strong foundation for the spread of ComMUSICation's message!
Sarah C.
Sarah C.

Volunteer

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