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Logo Design & Visual Brand Identity

Help Homicide Survivors Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Homicide Survivors Inc.
Tucson, AZ, USA
Homicide Survivors Inc.
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Homicide Survivors Inc.
Tucson, AZ, USA

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Cause
Human services
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Graphic design

Posted November 13th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have Brand Guide, which should make it easy for you to get started. We also have logos and design templates in Canva, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to to cover emergency financial assistance request for survivors who need help paying for funerals, rent/utilities, therapy, and travel cost to attend court.

As a small non-profit, we have limited funds for Marketing/Branding. Most of our funds go toward direct service for survivors (co-victims of homicide) In the past two years our organization went through a re-branding with new logo. We are not working on a new website and need to update our Brand Guide to assist with social media, marketing, and overall messaging/donor appeal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Homicide Survivors Inc.
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Causes
Human services Justice & legal services Violence prevention
Posted by
Alexandra G
Alexandra G.

Victim Advocate & Communications Manager

Our mission

Homicide Survivors, Inc. is on a mission to help meet the crisis and long term needs of families of murder victims through support, advocacy, and assistance.

What we do

In the last year, our organization has supported families of homicide victims by:

Advocating on behalf of their victims' rights on over 90 criminal cases, prosecuted at the county and federal level;

Providing emotional support and direct services to over 2,000 individual survivors through traditional support groups and hosting annual memorial events such as the National Day of Remembrance for Murder Victims and National Crime Victims Rights Week Candlelight Vigil;

Offering alternative therapies, such as Trauma informed Yoga and Equine Therapy to promote healing;

And providing over $17,000 in direct emergency financial assistance for expenses such as rent and utilities, travel related expenses and lodging for families to attend court, as well as cemetery plot donations.

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