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Marketing Strategy Consultation

Help Magens Bay Authority brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Magens Bay Authority
St Thomas, VI, USA
Magens Bay Authority
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Magens Bay Authority
St Thomas, VI, USA

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Posted September 16th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have some ideas, which should make it easy for you to get started. We also have open mind, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to invest in our marketing plan to hopefully add more to our organization in the long run.

The organization is trying to source additional funds for the programs via a proven source. However, we need to let the public know we have this available.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Magens Bay Authority
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Causes
Environment Education Health & nutrition
Posted by
Memorie C
Memorie C.

Business Manager

Our mission

The mission of Magens Bay Authority is to operate parks and beaches in a manner which improves the health and living standards of visitors and the populace of the Virgin Islands alike, through the preservation of the island's natural resources, the provision of education on native flora and fauna, and opportunities for un-matched recreational experiences.

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