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Treika M.

Copywriting

Help A Greener World express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
A Greener World
Terrebonne, OR, USA
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A Greener World
Terrebonne, OR, USA

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Environment

Posted September 16th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We will be mailing out a fundraising appeal letter with a one-page infographic/case for support in late October, and we need an awesome copywriter to make it engaging and compelling.

What We Have In Place
  • We currently have a short messaging guide, which should make it easy for you to get started. We also have past collateral that you could peruse, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to devote more staff time to supporting the sustainable farmers that are a part of our program.

This project will be an important part of our end of year fundraising campaign, which is essential to helping A Greener World carry out our mission to support sustainable farmers and educate consumers on making greener food choices.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

A Greener World
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Posted by
Lauren G.

Development and Engagement Manager

Our Mission

We empower sustainable solutions in agriculture--with meaningful food labels! A Greener World (AGW) identifies, audits, certifies and promotes practical, sustainable farming systems by supporting farmers and informing consumers.

Our growing family of trusted labels includes Certified Animal Welfare Approved by AGW, Salmon Welfare Certified by AGW, Certified Grassfed by AGW and Certified Non-GMO by AGW. These respected labels are good for the environment, society and animals, delivering transparency on the issues people care about and encouraging truly sustainable practices.

We believe good food that doesn't wreck the planet should be a right--not a privilege.

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