Visual Brand Guide

Help The ROCK Center for Youth Development provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The ROCK Center for Youth Development
Midland, MI, USA
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The ROCK Center for Youth Development
Midland, MI, USA


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Posted September 16th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We are looking for branding guidelines for an education program which we offer. This program is offered locally via grant funding at no cost to partner agencies, but we hope to market it nationally in order to create a related revenue source to support our mission.

What We Have In Place
  • We currently have a logo, which should make it easy for you to get started. We also have a color scheme and a workbook to reference, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on providing strong programs for teens.

This project is so important in that a successful launch of our Discover You program will help our overarching organization be sustainable.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The ROCK Center for Youth Development
Posted by
Kylie A.

Director of Development

Our Mission

To build hope and resilience in youth based on a foundation of acceptance, support, and respect that results
in positive life choices.

All youth have the opportunity to
live their potential.

What We Do

The ROCK Center for Youth Development is an impact organization that helps teens succeed and thrive. The ROCK is an independent, inclusive non-profit which provides character, social emotional learning, and life skills programming for middle and high school students.

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