While we have been designing materials and communications that essentially follow a "brand", we have not created a formal visual brand guide to support this work. Organizing this information into a single document will be so helpful for our future efforts especially as we consider new elements such as a infographics to tell our story.
The mission of Project Ethiopia is to empower rural communities to implement and sustain improvements in health, education and economic opportunities.
Project Ethiopia is a volunteer organization that, with active village engagement, helps rural Ethiopian villagers access primary education, clean water, sanitation facilities, sustainable farming support and healthy housing. We work in a remote, rural area of northwest Ethiopia where other aid money often does not reach.
Project Ethiopia does not operate as a traditional non-governmental organization (NGO), but rather utilizes a model in which we work side-by-side with the community, developing camaraderie and earning the trust of our village partners. Our projects empower villagers to work cooperatively to improve the community as a whole; addressing big challenges through the energy and commitment of many hands and hearts.
Following the guidance and wisdom of our team in Ethiopia and their deep knowledge of the local community, Project Ethiopia has developed and refined a model for working at the grassroots level in small, yet powerful ways. Our projects utilize improvements that are both culturally appropriate and can be maintained by the communities with whom we partner.