Visual Brand Guide

Help Project Ethiopia provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Project Ethiopia
Seattle, WA, USA
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Project Ethiopia
Seattle, WA, USA


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Posted September 15th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • We currently have a logo, website, brochure, newsletters, stationary set, which should make it easy for you to get started. We also have brand colors and font, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to provide 26 high school graduates with a University Transition Award - a carefully selected package of items that support students' transition from the countryside to university town/city.

While we have been designing materials and communications that essentially follow a "brand", we have not created a formal visual brand guide to support this work. Organizing this information into a single document will be so helpful for our future efforts especially as we consider new elements such as a infographics to tell our story.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Project Ethiopia
Our Mission

The mission of Project Ethiopia is to empower rural communities to implement and sustain improvements in health, education and economic opportunities.

What We Do

Project Ethiopia is a volunteer organization that, with active village engagement, helps rural Ethiopian villagers access primary education, clean water, sanitation facilities, sustainable farming support and healthy housing. We work in a remote, rural area of northwest Ethiopia where other aid money often does not reach.

Project Ethiopia does not operate as a traditional non-governmental organization (NGO), but rather utilizes a model in which we work side-by-side with the community, developing camaraderie and earning the trust of our village partners. Our projects empower villagers to work cooperatively to improve the community as a whole; addressing big challenges through the energy and commitment of many hands and hearts.

Following the guidance and wisdom of our team in Ethiopia and their deep knowledge of the local community, Project Ethiopia has developed and refined a model for working at the grassroots level in small, yet powerful ways. Our projects utilize improvements that are both culturally appropriate and can be maintained by the communities with whom we partner.

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