Search Engine Keyword Research

Help Atlanta Rescue Dog Cafe create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
Atlanta Rescue Dog Cafe
Atlanta, GA, USA
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Atlanta Rescue Dog Cafe
Atlanta, GA, USA

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Animals

Posted September 15th

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Project details

What we need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
What we have in place
  • We currently have a website and some keywords set up, which should make it easy for you to get started. We also have the ability to provide delegate access, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to significantly increase our impact

We need to do a better job of telling our story and showing our impact, as well as engaging current and potential participants, donors, and customers. We want people to more easily find/discover our website when searching, and we want them to want to stay on our site longer (to donate, invite us to lead humane education programs, be inspired to share what we do and why it's so important, etc.).

Project plan

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Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
1
Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
2
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About the org

Atlanta Rescue Dog Cafe
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Posted by
Aaron F.

Founder and CEO

Our mission

Atlanta Rescue Dog Cafe is a non-profit dedicated to the well-being of the community's pets and its people.

Our mission is to reduce the inflow of pets into animal shelters, and prevent incidents of animal cruelty - through innovative community-building, pet therapy, and humane education programming.

What we do

We offer innovative and engaging humane education, community-building, and pet therapy programs that emphasize: empathy, kindness, compassion, and responsibility. Our programs focusing on cruelty prevention and promoting positive human-animal interactions have impacted more than 30,000 participants since 2018.

Testimonials

We can't say enough about Bruce. He spent more than a month meeting with us weekly, coaching us through establishing our Google My Business page, enhancing our website's SEO, and incorporating more analytics and data on the back end of our site/web presence. As a result, we've seen way more traffic to our site, and are getting noticed a lot more through organic searches - all because of Bruce's patience, attentiveness to detail, and willingness to spend time with us weekly to ensure that we can apply these enhancements ourselves. We're more self-sufficient and effective as an organization, as we're now reaching many more people than we ever had before. And we understand the "why's" and the "how's" so that we can keep making adjustments to increase the organization's effectiveness and serve that many more beneficiaries.
Aaron F.
Aaron F.

Founder and CEO

Search Engine Keyword Research Project

Aaron has been my most active SEO students. He followed all of my directions and even did additional homework on top of what was expected. We'll continue working together outside of this scope of work to keep making improvements as his new website goes live.
Bruce J.
Bruce J.

SEO Strategist & Trainer

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