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Membership Strategy

Help Mid Island Y JCC develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Mid Island Y JCC
Plainview, NY, USA
Mid Island Y JCC
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Mid Island Y JCC
Plainview, NY, USA

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Cause
Human services
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Business development Entrepreneurship Strategy consulting

Posted September 14th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Throughout the COVID-19 pandemic we have seen a steady decline in membership with either members electing to freeze membership or cancel. As we are allowed to open more and more of our facility, we are seeing a large return of membership, but still have a way to go. We would like help for:
Current membership recognition
New membership recruitment and outreach in a COVID-19 world
Outreach to members who have yet to back to the facility, but elected to maintain their membership
Outreach to member

What we have in place
  • We currently have membership data, which should make it easy for you to get started. We also have a membership director, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to retain existing members and grow new membership.

To determine how to grow membership in a COVID world.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Mid Island Y JCC
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Causes
Human services Youth development
Posted by
WK
Wendy K.

Communications Director

Our mission

The Mid-Island Y JCC provides vital services to the community and fosters Jewish Identity, personal growth, family strength and community. The Mid Island YJCC is open to everyone in the community serving individuals of all ages, abilities and challenges.

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