Market Analysis

Help iLEAP gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
iLEAP
Seattle, WA, USA
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iLEAP
Seattle, WA, USA

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Posted October 10th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are creating a new consulting arm that will help other educational institutions transform their teaching/learning services and to be more effective in their online learning design.

What we have in place
  • We currently have prioritized this project, which should make it easy for you to get started. We also have full-time staff, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to offer more scholarships to students who participate in our programs.

The pandemic has taught us a great deal about the opportunities and challenges on online/distance learning. From our own experience we know about how this can be done well and done poorly. This new project will help other educational institutions and businesses to design and lead better, at a distance. We would like a better understanding of the market for these services!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

iLEAP
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Our mission

The iLEAP Mission is to nurture a new generation of globally-minded leaders with the inner and outer resources to pursue lives of purpose and to advance social good. The iLEAP Vision is a world where people find meaningful connection and we celebrate our common humanity.

iLEAP is also the fiscal sponsor for Perennial. Perennial creates a space for leadership development with an uncommon approach. Leaders of social change around the world today face and respond to increasingly challenging social and environmental issues. They are called to be resilient and connected to their true source of power and purpose. They are also called to be skilled both in turning inward for awareness and renewal, and in turning outward for authentic connection.

What we do

Perennial consciously designs and facilitates experiences for social leaders to help them thrive as lifelong leaders. We understand that they must know how to live in joy and inspiration, balanced, aligned and grounded, if they are to sustain their work. Our programs are a transformational opportunity to bring deeper meaning and understanding to the theory and practice of leadership. Our participants find greater purpose in their lives, clarity and skill in the work they lead, and connection to the communities they serve.

Testimonials

Jill is AMAZING! What she produced for us exceeded even our wildest imagination. We are ever grateful for the work that she put in and can't recommend her highly enough!!
Britt Y.
Britt Y.

President

Market Analysis Project

I loved working on the market development project! Britt and Russ were very easy to work with and appreciative of the work performed.
Jill K.
Jill K.

Volunteer

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