Logo Design & Visual Brand Identity

Help Christian Counseling Ministries elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Christian Counseling Ministries
Lancaster, NY, USA
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Christian Counseling Ministries
Lancaster, NY, USA

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Posted September 10th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We want to update our logo and brand, and enhance our marketing materials with consistency and design.

What We Have In Place
  • We have ideas and examples of what we are looking for. We have defined our mission, vision, goals, and values. We have a color scheme and website. We need the graphics and designs. Looking for a person who is creative!
How This Will Help
This project will save us $4,817 , allowing us to provide mental health services, from a Godly perspective, at reduced costs!

We need to establish a new identity in our community and let the public know we exist. In the current context, with increased needs for mental health treatment, we need to become more visible, with a well known logo and brand that draw people to us for the help they need!

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Christian Counseling Ministries
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Our Mission

Equipping our community to develop and sustain mental and spiritual health.

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