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Website Copywriting

Help All Parks Alliance for Change improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
All Parks Alliance for Change
Saint Paul, MN, USA
All Parks Alliance for Change
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All Parks Alliance for Change
Saint Paul, MN, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing Writing

Posted September 10th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We have a very wordy website. Too many words, not enough heart. We need help tightening it up, making it SEO friendly, and getting our information across faster.

What we have in place
  • We currently have a site in developement, which should make it easy for you to get started. We also have a volunteer web builder willing to help in any way he can, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to invest in marketing to get the word out about who we are and what we do, instead of sweating the behind-the-scenes stuff.

We are in need of a rebranding. We need to get people to care about what we do so we can, in turn, help them. APAC protects the rights of over 180,000 people in Minnesota, and most of them have never even heard of us.
We need our website to reflect not just information, but heart. We need to give people a reason to care about our mission. This will help us get people involved.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

All Parks Alliance for Change
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Cause
Housing & homelessness
Posted by
TN
Trevor N.

President, Board of Directors

Our mission

All Parks Alliance for Change is the statewide organization for Minnesota's 180,000 manufactured home park residents. APAC provides a vehicle for manufactured home owners to express their needs and concerns in their parks and in the larger community.

What we do

APAC works with manufactured home park residents to improve the quality of life in park neighborhoods, protect the rights of park residents, advance public policy change that supports safe, affordable park communities, and preserve this vital source of affordable housing.

Testimonials

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