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Matched with Ankur L
Matched with
Ankur L.

Search Engine Optimization Audit

Help Essential Theatre, Inc assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Essential Theatre, Inc
Atlanta, GA, USA
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Essential Theatre, Inc
Atlanta, GA, USA


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Posted September 10th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Our goal is to see where we are currently and what we should be targeting in our upcoming website redesign.

What We Have In Place
  • We currently have a functional, live website, which should make it easy for you to get started. We also have an existing Google Analytics account, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to make more impactful improvements to our website in our upcoming redesign this fall.

With 100% of our audience engagement currently taking place online, SEO is more important now than it's ever been for us. And with a website redesign planned for this fall, now is the time to evaluate our SEO and identify recommendations for improvement.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Essential Theatre, Inc
Posted by
Jennifer K.

Managing Director

Our Mission

Essential Theatre's mission is to nurture and produce new works by Georgia playwrights and to enrich our audience's experience by actively engaging them in the process. Our vision is a thriving, dynamic American theatre community in which Georgia playwrights are a recognized and celebrated part.

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