Website Copywriting

Help Independent International Legal Advocates improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Independent International Legal Advocates
New York, NY, USA
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Independent International Legal Advocates
New York, NY, USA


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Posted September 7th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

IILA has a solid website, but as we have evolved our copy in other arenas (Case for Support, etc.) the website has not kept up and needs updating to capture our progressively improved messaging!

What We Have In Place
  • We currently have the existing website, and a range of former and current docs, which should make it easy for you to get started. We also have the updated Case for Support that best captures IILA, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to conduct a comprehensive human rights law needs assessment for a number of Pacific Island nations.

It is self evident that the website is the first place most new eyes will go. With a progressive improvement in messaging having been achieved in our mission and vision, getting this across in the website is vital.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Independent International Legal Advocates
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Global Fairness Through Global Law

Our Mission

IILA acts as pro bono in-house counsel for developing States on vital areas of international law matters - from human rights to trade to the environment to working on the borders of land and sea. IILA gives the voices and goals of these peoples the tangible benefits that international law can bring.

What We Do

IILA is a non-governmental organization founded to increase the capacity of public international law departments of our Clients, primarily of developing States, to participate in the growing and vitally important field of public international law.

At its core, IILA acts as supplemental "in-house counsel" for those States needing support in the expanding and vitally important field of public international law. Through the work of our legal advisers and our network of affiliated experts IILA builds capacity for our Clients.

IILA's Clients must address a wide range of topics within public international law. The key to IILA's capacity building activities is in providing our Clients with a range of integrated and holistic training, research and advice - but all undertaken from the unique vantage point of "in-house counsel".

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