Logo Design & Visual Brand Identity

Help University of Maryland elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
University of Maryland
College Park, MD, USA
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University of Maryland
College Park, MD, USA


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Posted September 14th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need a new logo (with and without tagline and name) and style guides for print and social media marketing communications to stand out as an emerging organization in the public health, non-profit sector, as well as reflect our history and beginnings at the University of Maryland-College Park School of Public Health.

What We Have In Place
  • We will be sharing our current existing logo with you to consolidate and create a new logo/brand identity for the student organization (Public Health Beyond Borders) and logos examples we like. Also, below is a link to the UMD Branding Toolkit, as we would like the new emerging organization to reflect our history and beginnings at the University of Maryland-College Park School of Public Health.

    UMD Branding Toolkit: brand.umd.edu/
How This Will Help
This project will save us $4,817 , allowing us to enable student volunteers and University of Maryland staff to focus their time and resources on growing the organization and making it as effective as possible.

Our organization is looking for assistance in creating a new logo. We are a student organization at the University of Maryland and are currently working to expand to other universities across the United States. While we currently have a logo, we would like to revitalize our brand to reflect our new name (Public Health Beyond Borders). The new logo would help us stand out as an emerging organization in the public health, the non-profit sector, as well as reflect our history and beginnings at UMD.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

University of Maryland
Posted by
kirian v.

Graphic Design & Creative Media Coordinator

Our Mission

Working with our local partners, the Global Alliance for Sustainable
Water Reuse, Food and Health is a leading catalyst alleviating global
food and water insecurity, improving health and building resilience
to climate change.

Our Team: Spanning four continents, a unique multinational university and NGO alliance of world-renowned agricultural, public health, environmental, social/behavioral, engineering and policy experts
> University of Maryland in the United States
> Hebrew University of Jerusalem and the Arava Institute in Israel
> Bahir Dar University and CultivAid in Ethiopia
> Kathmandu University and the Environment and Public Health Organization
in Nepal

What We Do


1. A toolbox of technology- and policy-based interventions including on-farm horticultural, water reuse and renewable energy solutions that
increase crop yields while improving water and energy efficiency

2. Community-driven capacity building that leverages local resources, mobilizes women, and
cultivates sustainable partnerships

3. Experiential science, technology, engineering and math (STEM) education that increases
participation by vulnerable populations and prepares future changemakers

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