Storytelling

Help LMWS, Inc enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
LMWS, Inc
Upland, CA, USA
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LMWS, Inc
Upland, CA, USA

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Posted September 3rd

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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

Pacific Lifeline is beginning a new project to establish a Facebook Fundraiser. This is our first venture into the world of digital fundraising. Having the assistance of someone who is able to help us strategize and write the appropriate copy which tell our story and asks for donations will give us a good foundation for this project as well as other future projects.

What We Have In Place
  • We currently have 1 board member who has social media experience, which should make it easy for you to get started. We also have a clear understanding of FB fundraising, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to further our footprint in the digital world by using paid-for applications. Additionally we will use the saved money for development and printing of collateral materials which need to be updated.

We would like to reach new FB members as we put our foot in the water and learn about digital fundraising. Our expectations for donated funds is small since it is our first experience. However it will get us started so we have a baseline for future events.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

LMWS, Inc
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Posted by
Karen D.

Pacific Lifeline Board Vice-Chair

Our Mission

Pacific Lifeline, a faith-based ministry, empowers women and their children facing chronic homelessness and helps them achieve personal and social stability.

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