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Search Engine Optimization Audit

Help Create Now assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Create Now
Los Angeles, CA, USA
Create Now
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Create Now
Los Angeles, CA, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing Web development

Posted September 13th

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have Marketing Team, which should make it easy for you to get started. We also have partnership with Pepperdine with Google Ads, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to run art workshops in homeless shelters.

Improve our Search Engine Marketing.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Create Now
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Causes
Arts & culture Education Youth development
Posted by
Lola K
Lola K.

Program Manager

Our mission

Create Now's mission is to empower at-risk and high-risk youth and young adults from ages 3 to 24 through a variety of arts programs in multiple disciplines that help them to heal and thrive. Our goal is to introduce them to the power of arts, and learn skills that can lead to jobs and careers.

What we do

We focus on youth who are homeless, in foster care, on probation, or experiencing other severe challenges. Create Now has reached more than 50,000 youth in 25 years.

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