Social Media Audit
ZanaAfrica
Social Media Audit
Project details
What we need
- Profile & page setup assessment of whether relevant information and fields are filled
- Statistics on posts, engagement, and follower demographics
- Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details
We have been experimenting with voice and content on our Facebook, Instagram and Twitter handles and would like an independent view on how we are doing, what we can learn, and how we can pivot to better achieve our mission. The current handles to review are @YanguNiaKE for Instagram and Facebook, and @YanguNia on Twitter. These should lead and support the US-facing fundraising handles @ZA_Foundation on Instagram and Twitter, and /ZanaAfricaFoundation on Facebook.
What we have in place
- We currently have dedicated staff & initial annual evaluation of social media, which should make it easy for you to get started. We also have org information including mission, plan, target audiences, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to develop critical COVID content for adolescent girls who are really suffering from lack of knowledge of their rights and where to go to be healthy and safe, and to provide more free sanitary pads.
COVID has helped us get online faster, including trying to work out how to harmonize the promotion of our sanitary pad product and of our comic-based health/safety/lifeskills materials. We have different voices (from the org, from the comic characters) and have been playing around with that for several months. Now we need an outside professional to give a fresh perspective for what we might want to start, stop, or continue to best deliver messages to our audiences.
Project plan
Posted by
Megan M.
Founder
Our mission
ZanaAfrica Foundation equips adolescent girls in Kenya with the tools they need to safely navigate puberty and step into their potential, while also leading global advocacy efforts to break the period taboo.
What we do
Currently, 4 in 5 girls and women across East Africa lack both access to sanitary pads and to related health education. The consequences of this are dire, from missed education to intergenerational trauma.
For over a decade, ZanaAfrica has been creating opportunities for Kenyan girls and women to know, access, and actualize their rights to health and safety, starting with the provision of sanitary pads and health comics as a gateway to strengthening health ecosystem.
During COVID this is more important than ever, as teen pregnancy has doubled, and girls are getting married off at unprecedented rates due to the spiraling poverty.
We've benefitted over 70,000 students to date, completed a groundbreaking two year randomized control trial, and are well positioned to have our health and life skills curriculum integrated into the national school curriculum.
Moreover, we launched a social enterprise to meet the demand for affordable, quality menstrual products, with sales scaling nationally. Our pad package connects users to free digital health resources and then onward to local clinics.
Together, with your help through Catchafire, we're going to do some amazing work to break taboos, put girls' voices even more at the center of new communications, and showcase our incredible cast of comic characters that girls love and admire. And if we do it well enough, we may even be able to launch programs in the US sooner than expected - because providing adolescents with knowledge of their health and rights is needed now more than ever.
