Google Analytics Set Up & Training

Help Armed Services Arts Partnership track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Armed Services Arts Partnership
Alexandria, VA, USA
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Armed Services Arts Partnership
Alexandria, VA, USA


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Posted August 31st

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What We Have In Place
  • We currently have a G-suite account, which should make it easy for you to get started. We also have a built out Squarespace website, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to provide scholarships for arts classes for veterans in our community!

We have recently redeveloped our website and have begun to drive traffic to a variety of pages. However, we have no meaningful way to track and analyze the activity of said traffic (besides Squarespace analytics).

It's time for us to get going with Google Analytics!

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Armed Services Arts Partnership
Posted by
Scott G.

Communications Director

Our Mission

Cultivate community and growth with veterans, service members, military families, and caregivers through the arts.


(No testimonial has been submitted by Scott)
Scott was super awesome to work with on this project! It was really easy to engage with him and get this project finished quickly.
Daniel Tisdale
Daniel T.