Membership Strategy

Help Love Living at Home develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Love Living at Home
Ithaca, NY, USA
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Love Living at Home
Ithaca, NY, USA

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Posted August 28th

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

1) Membership engagement is a big piece (recruitment within LLH membership for volunteers in some capacity, whether on committees, Board or member services)
2) Recruitment from the larger community of members, volunteers, and potential donors
3) Would like to have someone who has worked with not for profits in the agining population, but not mandatory.

What we have in place
  • We currently have what we have done and what has worked, which should make it easy for you to get started. We also have anything we can provide you, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to continue our work for seniors in Tompkins County. We provide transportation for medical and nonmedical appointments, home maintenance, programs, check-in phone calls, grocery shopping, etc.

We want to increase membership and volunteers. We want to grow the organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Love Living at Home
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Posted by
Cheryl J.

Executive Director

Our mission

Love Living at Home is not a place on a map - it is a gateway to relationships and resources for older adults who desire to live in the homes and neighborhoods they love.

We are a welcoming network of people helping people. Our programs enrich life and forge connections for new friendships. When you need peace of mind, support is one phone call away.

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