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Google Ads Set Up

Help Rebuilding Together Valley Of The Sun, Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Rebuilding Together Valley Of The Sun, Inc.
Mesa, AZ, USA
Rebuilding Together Valley Of The Sun, Inc.
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Rebuilding Together Valley Of The Sun, Inc.
Mesa, AZ, USA

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Cause
Housing & homelessness
Skills
Digital marketing Search engine marketing

Posted August 26th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a google ads grant but need help setting it up and learning to use the product.

What we have in place
  • We currently have photos and stories, which should make it easy for you to get started. We also have collateral materials, and the ability to provide any other information you need.
How this will help
This project will save us $9,052 , allowing us to utilize technology so we may better help the low-income seniors we primarily serve.

Our organization has been serving the Phoenix metro area for 30 years and no one knows who we are. This project will help bring some attention to the work we do.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Rebuilding Together Valley Of The Sun, Inc.
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Cause
Housing & homelessness
Posted by
Kelly W
Kelly W.

Executive Director

Our mission

Repairing homes, revitalizing communities, rebuilding lives.

We believe safe homes and vibrant communities are the cornerstone of healthy lives and successful families. Working at the critical intersection of health and housing, we provide free critical home repairs, safety modifications and energy-efficient improvements for low-income seniors, families, veterans and disabled individuals. Our work preserves healthy, safe, and affordable housing, facilitates comfortable aging-in-place, and enhances quality of life.

What we do

We provide free fall-prevention services and critical home repairs to low-income seniors, veterans, individuals with disabilities, and families with young children.

Testimonials

Read the Impact Story
Jay was awesome to work with. He is knowledgeable, helpful, and very patient. I highly recommend him!
Kelly W.
Kelly W.

Executive Director

Google Ads Set Up Project

They were very helpful in getting me everything I need to be able to help out and I really enjoyed being able to contribute in anyway I could.
Jaybazz J.
Jaybazz J.

Digital Marketing SEM Specialist

The pixel