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Membership Strategy

Help Birth In Color develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Birth In Color
Richmond, VA, USA
Birth In Color
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Birth In Color
Richmond, VA, USA

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Cause
Maternal health
Skills
Business development Entrepreneurship Strategy consulting

Posted August 26th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have members that are affiliated with BIC, which should make it easy for you to get started. We also have yearly dues, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to save money to continue to support the community

We need to have a system in place to track memberships

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Birth In Color
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Causes
Maternal health Community & economic development Diversity & inclusion
Posted by
KS
Kenda S.

Executive Director

Our mission

Our mission is to champion maternal and reproductive justice, guided by principles of equity and compassion. We stand united in our commitment to dismantling systemic disparities in maternal and infant health that result from structural and institutional racism.

What we do

Birth In Color is a Richmond, Virginia-based nonprofit organization dedicated to reproductive justice and providing essential maternal health support to Black and Brown bodies.

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