Search Engine Optimization Audit

Help Our Climate Education Fund assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Our Climate Education Fund
Seattle, WA, USA
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Our Climate Education Fund
Seattle, WA, USA

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Posted August 27th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have Google Analytics and Nation Builder, which should make it easy for you to get started. We also have an analytics report from 2017, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to invest in a better branded, more responsive website later down the road!

This will help Our Climate as we make goals for updating the content on our website and make a plan to increase our website traffic.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Climate Education Fund
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Posted by
Cassidy J.

Deputy Director

Our Mission

Our Climate mobilizes and empowers young people to become advocates for science-based and equitable climate policy.

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