Logo Design

Help Western New York Foundation elevate their visual identity with a new or refreshed logo.
Western New York Foundation
Buffalo, NY, USA
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Western New York Foundation
Buffalo, NY, USA


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Posted August 11th

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
What We Have In Place
  • We are creating a new initiative with it's own social media pages, separate from the Foundation. For this initiative, we will be sharing stories designed to lift up the voices of those who are directly impacted by food insecurity and systemic inequities, as well as from people with passion and vision for efforts that will allow their communities to thrive.
How This Will Help
This project will save us $3,002 , allowing us to provide more funds to nonprofit organizations in the Western New York area.

This project will help us launch our new initiative in a professional way.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

Western New York Foundation
Posted by
Lauren V.

Program Officer

Our Mission

The Western New York Foundation is a philanthropic organization created to support activities that improve the quality of life for people who live in the seven (7) counties of Western New York. Since 1951, the Western New York Foundation has supported exemplary nonprofit leaders and organizations meeting the community needs of the Western New York region.

Our goal is to help nonprofits based in Western New York operate more effectively and efficiently by making targeted investments in specific capacities that will meet the unique characteristics and needs of each individual nonprofit.

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