Marketing Strategy Consultation

Help Border Community Alliance brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Border Community Alliance
Tubac, AZ, USA
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Border Community Alliance
Tubac, AZ, USA

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Posted August 10th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have staff, which should make it easy for you to get started. We also have website, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to survive the pandemic

We invest a lot of time and effort into our programming so we want to ensure that we are effectively getting the word out to let the public know of the opportunities we provide.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Border Community Alliance
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Our mission

Bridging the border through education, collaboration and cultural exchange.

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