Social Media Audit
Social Media Audit
Project details
What we need
- Profile & page setup assessment of whether relevant information and fields are filled
- Statistics on posts, engagement, and follower demographics
- Evaluation of strengths and weaknesses as well as recommendations to improve
What we have in place
- We currently have established social media accounts, which should make it easy for you to get started. We also have a staff person dedicated to social media, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to engage prospective donors through social media.
One of our 2021 goals is better social media engagement, Our largest donors are older, and we want to reach younger people. Despite a decent number of followers, we have a low like/comment percentage. Also we largely use IG and FB, need LinkedIn and potentially Twitter strategies as well.
Project plan
Our mission
The Food Project's mission is to create a thoughtful and productive community of youth and adults from diverse backgrounds who work together to build a sustainable food system. Our community produces healthy food for residents of the city and suburbs, provides youth leadership opportunities, and inspires and supports others to create change in their own communities.
What we do
At The Food Project, we believe that everyone has the right to fresh, healthy, affordable food. Our goal is to transform the food system into a more just, community-engaged model that supports food security for all while connecting diverse communities to each other and to the land.
Since our founding in 1991, The Food Project has grown into a nationally recognized, non-profit organization that works at the intersection of youth, food, and community. Young people are the driving force of The Food Project and work on our farms and with community members to realize the right to food that nourishes our communities and the planet we share.
Each year, we employ 140 teenagers in this vital work on 70 acres of urban and suburban farmland across eastern Massachusetts where they grow 150,000 pounds of fresh fruits and vegetables and that is distributed through innovative food system initiatives that increase access to fresh, healthy food for all.
We focus this work in the two communities we are most deeply connected to: Boston's Dudley neighborhood and the City of Lynn.