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Social Media Content Calendar

Help CatRock Ventures, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
CatRock Ventures, Inc.
Bronx, NY, USA
CatRock Ventures, Inc.
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CatRock Ventures, Inc.
Bronx, NY, USA

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Cause
Education
Skills
Digital marketing Social media

Posted August 6th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have content themes and internal sources to help develop copy, which should make it easy for you to get started. We also have a lot of media content from our adventures, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest more resources into expanding the reach and scale of our programs.

This project will help us improve how we communicate the value and impact of our programs across communications channels. We have a special story to tell. Your support enables us to share that story with a wider audience.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

CatRock Ventures, Inc.
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Causes
Education Environment
Posted by
Joell C
Joell C.

Director of Development & Strategy

Our mission

Our mission is to reach, inspire and empower underserved Bronx youth to become socially responsible changemakers through transformative outdoor experiences. We aim to:

-Foster a personal connection to the outdoors and a commitment to environmental stewardship;

-Adopt a healthy lifestyle that is physically, emotionally and mentally balanced;

-Become empowered, confident and prepared to make a difference in their own communities;

-Realize their leadership potential and develop their abilities to both responsibly lead and effectively work in teams;

-Stay on course to receive their high school diplomas and take advantage of the many college and career opportunities available to them.

Testimonials

Read the Impact Story
It was great working with Chloe whose impact went well beyond this project. Chloe helped us on a variety of projects that have enhanced our brand across communications channels. Through social media marketing she helped us build our brand, drive traffic to our website, and grow the number of followers across platforms (Facebook, Instagram, Twitter, and LinkedIn). We were amazed by Chloe's ability to wear many hats in the development of social media content calendar(s): writer, editor, social media manager, graphic designer and at times videographer and photographer. Her guidance, input, and execution really helped take our marketing to the next level. We are lucky to continue working with her. Thank you for sharing your expertise and talent with us Chloe!
Joell C.
Joell C.

Director of Development & Strategy

Social Media Content Calendar Project

(No testimonial has been submitted by Chloe)
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