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Matched with Shubham C
Matched with
Shubham C.

Market Analysis

Help Families of Children under Stress, Inc. (FOCUS) gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Families of Children under Stress, Inc. (FOCUS)
Atlanta, GA, USA
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Families of Children under Stress, Inc. (FOCUS)
Atlanta, GA, USA

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Posted August 6th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are developing a 5-year strategic plan and need an environmental scan that tells us more about the community we serve, our position in it, and our ability to address needs/problems for our beneficiaries.

What We Have In Place
  • We have a SWOT analysis and the scaffolding of a good strategic plan. Now we need to take an in-depth look at the metro Atlanta area to tailor our plans to what the community needs.
How This Will Help
This project will save us $10,948 , allowing us to host a safe retreat for families of children with disabilities with outdoor recreation and a reassuring sense of community.

This project will help us complete a 5-year strategic plan that will help us achieve our mission of making life better for Atlanta children with disabilities.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Families of Children under Stress, Inc. (FOCUS)
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Posted by
Joy T.

Assoc. Executive Director

Our Mission

At FOCUS, our mission is to embrace and equip families of children with disabilities to make everyday life better.

What We Do

Forty years ago, Atlanta parents of children with multiple disabilities had no place to turn for reassurance and support. Two families formed Families of Children under Stress, Inc., a nonprofit that provided support groups and hospital visits. After 35 years of growth and two mergers, the organization, now known as FOCUS, provides a host of critical resources for 4,500 families including community support groups, hospital visits, parent training, accessible camps and activities, and medical equipment.

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