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Matched with Robert P
Matched with
Robert P.

Market Analysis

Help Buffalo City Swim Racers gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Buffalo City Swim Racers
Buffalo, NY, USA
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Buffalo City Swim Racers
Buffalo, NY, USA

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Posted August 5th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

I would like an analysis for specific zip codes regarding adjusted household income, transportation in the home, property value, crime, education level and ethnic population density.

I am also looking for a price comparison between organizations to help us set our price.

What We Have In Place
  • We currently have zip codes, which should make it easy for you to get started. We also have organization names, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to provide additional services and equipment to our members

We will be able to draw conclusions for how to market our organization, price our services and write grants

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Buffalo City Swim Racers
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Our Mission

Vision: Every family has the swimming and life skills to succeed in and out of the water.

Mission: To make a positive impact in diverse communities by providing safe access and a supportive environment for the sport of swimming.

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