Logo Design & Visual Brand Identity

Help The Policy Academies elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Policy Academies
Washington, DC, USA
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The Policy Academies
Washington, DC, USA

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Posted August 5th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

I am looking to refresh and augment the organization's logos (adding icons, possibly color, etc.) as well as building a stronger overall brand identity that will work across print, product, and electronic media.

What We Have In Place
  • We currently have three logo versions, which should make it easy for you to get started. We also have a basic brand guide to work from, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to put more funds into developing new programming

I like the current logos by we also need versions that express the vibrance and energy of the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The Policy Academies
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Posted by
Lynette R.

Founder, President, and CEO

Our Mission

Building and Sustaining Meaningful Diversity in Public Policy Analysis and Research by Cultivating the Policy Careers of Young Scholars and Working with Leading Policy Institutions to Ensure Research Practice is Grounded in Racial Equity

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