This project was completed on Sep 15, 2020
Matched with LaDonna D
Matched with
LaDonna D.

Logo Design & Visual Brand Identity

Help Tumaini Letu elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Tumaini Letu
Dowa, Malawi
Log in to follow
Tumaini Letu
Dowa, Malawi


Live Projects


Matched Projects

Posted August 5th

Share this project:
Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have an old logo and a few ideas, which should make it easy for you to get started. We also have and a few ideas about what we want, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to run youth engagement and behavioral change projects inside Dzaleka Refugee Camp, Malawi

Have a beautiful and meaningful logo will boost our visibility and will make us look more professional when approaching partners and funders

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show More

About The Org

Tumaini Letu
Our Mission

We exist to:

* to promote peaceful coexistence, mutual understanding and intercultural harmony between refugees and the host communities using artistic expression;
* to provide opportunities for skills development through trainings and workshops;
* to boost the economy of refugees in Malawi through providing entrepreneurship skills and income generating opportunities;
* to promote the psychosocial well being of displaced populations by providing them with opportunities for creative expression, entertainment, counseling and community events;
* to advocate for refugees rights using events, media and public influencers to champion the refugee cause.

What We Do

The flagship program of Tumaini Letu, is the annual Tumaini Cultural Exchange Festival, which has been taking place since 2014. Since its inception, over 99,000 people have attended the event, and 304 performing acts from across the world have shared the stages with refugee artists and it has united 18 nationalities of performers. Tumaini has so far achieved a media reach estimated at 50,000,000 people worldwide, presenting a genuinely different and positive story about refugees.
In addition to the annual festival, Tumaini Letu has been running on going programs in Dzaleka Refugee Camp such as:

1. The Dzaleka Storytelling Project
The main objective of this project is to contribute towards intercultural learning, through safeguarding of the intangible cultural heritage of refugees and asylum seekers in Dzaleka as well as the host communities living in the surroundings of Dzaleka Refugee Camp by documenting and telling of traditional stories (folktales) from their countries. This project is run through Tumaini Letu in partnership with the Malawi National Commission of UNESCO. 2000 refugee and Malawian children are going to benefit from storytelling sessions in 2020.

2. The Creative Education Program
The Creative Education Program consists of visual arts, creative writing, filmmaking, photography, music and acting trainings at Dzaleka. These trainings are run throughout the year to empower refugee youth through arts, to equip them with the right skills that would make them competitive in the creative market in Malawi or upon return to their countries of origin. This initiative also empowers young refugee voices and fosters their pride and self-esteem. This program has been running since 2017.

3. The Tumaini Youth Talent Shows
The talent shows at Dzaleka Refugee Camp have helped discover new talent in the young refugee community since 2017. After being discovered, the young talents are promoted on the Tumaini Festival stages, in radio and TV interviews, and other performance opportunities across Malawi. In total, 150 groups of refugee artists have benefited from this program over the three past years.

4. The Entrepreneurship and Innovation Training
The entrepreneurship and innovation training focuses on training inhabitants of Dzaleka Refugee Camp, especially youth and women, in business and entrepreneurship skills, and creates a market to enable them to find opportunities to sell their products and services, during the annual Tumaini Festival and outside Dzaleka throughout the year. This encourages entrepreneurship as a tool for the refugee community to become self-reliant and self-sustaining.


It has been a pleasure working with Ladonna, she is very attentive and patient and has been kindly considering all the feedback I have been giving during the time she spent creating the logo for my Organization until me and my team were happy.
Tresor Nzengu Mpauni
Tresor Nzengu M.

Founder & CEO

Logo Design & Visual Brand Identity Project

It was amazing opportunity to work and talk with Tresor. He was very clear about what he needed for the project. I look forward to work with Tresor and Tumaini Letu in future!
LaDonna Duncan
LaDonna D.


Similar Opportunities

See All
See all projects