Logo Design & Visual Brand Identity

Help Bay Area Community Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Bay Area Community Foundation
Bay City, MI, USA
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Bay Area Community Foundation
Bay City, MI, USA


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Posted August 5th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

At the end of 2021, we are launching a year-long celebration of our organization's 40th anniversary. We are looking to develop a "look" for our communications that we can use regarding our anniversary, including a 40th anniversary logo or emblem. The theme for our communications during the anniversary is "Generosity Changes Everything."

What We Have In Place
  • We currently have branding guidelines and our main organization logo, which should make it easy for you to get started. We also have sample materials and publications, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to continue on with the celebration in what form we can. With the effects of COVID, our anniversary budget will be significantly impacted as we reallocate our financial resources to support community nee

This project is important in celebrating 40 years of providing services to our community and will help us launch into the next 40 years of growth. As a community foundation, we seek to strengthen our community by harnessing the potential of forward-thinking community members and their monetary gifts to support the immediate and long-term needs of the area.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Bay Area Community Foundation
Our Mission

At Bay Area Community Foundation, we believe that our community is made better for everyone when we come together. We are here to connect passionate individuals and organizations to the causes they care about.

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