Visual Brand Guide
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
JCLC is celebrating our 30th year of operation and under going a brand "refresh". I have a new logo but need branding guidelines as well as letterhead, envelopes, business cards, etc.
What we have in place
- We have a new logo and I can provide you with examples/ideas of how I would like our new letterhead, envelopes, etc to look but need help finding a font that will work for text. I can share what we are currently using and why I want a refresh.
How this will help
This project will save us $6,027 , allowing us to create a presence and brand recognition in our county that we would not be able to afford otherwise. At this point all extra funds are going toward PPE for our home visitors safety and protection.
Our goal is to refresh our brand to help celebrate our 30th anniversary. We started the process pre-covid with a new website and logo but have had to reduce expenses with so many unknowns from funders in the upcoming year. By having branding guidelines, letterhead, envelopes, business cards, etc we will be able to have a new, updated presence as our services expand across our county.
Project plan
Our mission
Our mission is to strengthen the capacity of families to nurture, support and provide for their child's academic development, emotional growth and physical wellbeing by establishing effective relationships between home and school. We accomplish this by utilizing the Parents as Teachers Home Visiting Model with families and school districts across Chautauqua County.
Testimonials
Frankie was great to work with! He is very talented!
Very fun project and excellent communication! I hope to work with them again in the future.