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Logo Design & Visual Brand Identity

Help Historic Masonic Temple of Bay City elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Historic Masonic Temple of Bay City
Bay City, MI, USA
Historic Masonic Temple of Bay City
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Historic Masonic Temple of Bay City
Bay City, MI, USA

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Cause
Arts & culture
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Graphic design

Posted August 4th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have photographs, old logos, historic drawings, which should make it easy for you to get started. We also have support from our committees and boards, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus our limited resources on making our building accessible to everyone and continuing program development.

We are a growing community school for the arts in an historic building and we need to have a cohesive brand for the success of an upcoming fundraiser to restore the foundation, as well as for raising awareness of our programming.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Historic Masonic Temple of Bay City
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Causes
Arts & culture Education
Posted by
Adam G
Adam G.

Executive Director

Our mission

The Friends of the Historic Masonic Temple seek to restore Bay City's Historic Masonic Temple for use as a Community Center for the Arts, performance and education.

What we do

We are building a community center for the arts that focuses on education, performance, and incubation. Housed in a 130 year old former masonic temple.

Much of our programming is developed by the community around us. Individuals who visit and find a welcoming environment to share their wants and needs. Many of these then volunteer with us to develop the programming that meets those needs.

HMTBC has an in-house theater company, developing arts education, artist incubation opportunities, and so much more. We invite you to create with us.

Testimonials

Read the Impact Story
Brett is an ideal designer to guide you on the path to a new style. He's quick to reply, easy to understand, and has an excellent eye. He knows when to hold your hand and when to let you handle your organization's side of a project. It's not quite Jesus and the single set of footsteps on the beach but it's darn close.
Adam G.
Adam G.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Brett)
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