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Visual Brand Guide

Help Ulalo (formerly Centre for Youth and Development) provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Ulalo (formerly Centre for Youth and Development)
Mzuzu, Malawi
Ulalo (formerly Centre for Youth and Development)
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Ulalo (formerly Centre for Youth and Development)
Mzuzu, Malawi

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14 Followers
Cause
Education
Skills
Graphic design

Posted August 3rd

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have logo, previous works, other existing branding guidelines, which should make it easy for you to get started. We also have staff to provide support on the project, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use saved fundis to scale impact and improving educational outcomes for over 400 students annually

The project will ensure that Centre for Youth and Development followers, partners and donors are kept informed on the work that we do and are invested to continue supporting the work that we do.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Ulalo (formerly Centre for Youth and Development)
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Causes
Education Community & economic development Health & nutrition
Posted by
James G
James G.

Executive Director

Our mission

Empowering children and young people to thrive, reach their full learning potential and positively contribute to society.

What we do

ULALO TACKLES THE CHALLENGE OF CHILDREN AND YOUTH FAILING TO REACH THEIR EDUCATIONAL POTENTIAL.

We partner with children and youth, their schools, communities, and governments to design and deliver solutions that equip them with skills to attain further education, overcome gender inequities, start businesses, get jobs, and drive development in their communities.

Testimonials

Read the Impact Story
(No testimonial has been submitted by James)
I really have enjoyed working this Centre for Youth and Development on this project as they are incredibly nice people and have given me all the available content and feedback needed.
Alyssa I.
Alyssa I.

Volunteer

The pixel