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Social Media Content Calendar

Help Students Run LA get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Students Run LA
Tarzana, CA, USA
Students Run LA
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Students Run LA
Tarzana, CA, USA

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4 Followers
Cause
Youth development
Skills
Digital marketing Social media

Posted July 31st

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We need help creating a backlog of social media posts including graphics and captions that can be used for the 2020 - 21 Students Run LA season.

What we have in place
  • We currently have A template for social media posts, which should make it easy for you to get started. We also have an archive of past posts and new ideas, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide 10 Student runners with everything they need to train for and complete a Marathon.

The project would be focussed on specifically creating motivational and inspirational posts for our student runners, which would help them stay informed and motivated while staying at home.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Students Run LA
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Causes
Youth development Education Health & nutrition
Posted by
Cassidy S
Cassidy S.

Marketing and Communications Manager

Our mission

Each year, SRLA welcomes more than 3,200 middle and high school students at 185 public schools and community programs across Greater Los Angeles to train alongside their teachers to complete the entire Los Angeles Marathon.

Testimonials

Read the Impact Story
It was great working with NoElle, she was friendly, responsive, and easy to work with.
Cassidy S.
Cassidy S.

Marketing and Communications Manager

Social Media Content Calendar Project

(No testimonial has been submitted by NoElle)
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