Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
We are in the process of opening a new center affiliated with our organization and need not only an independent logo, but also a name for the location. We want it clear that it is a part of our organization while also being a stand alone entity. It needs some fluidity as the purpose of this location may change over time but the name and logo will remain the same.
What we have in place
- There is a committee dedicated to this project providing you with a team of interested and vested members. Our current branding materials & logo for our main location may be helpful as well as several key words and concepts that we are looking to convey. We do have a starting point for the image we are looking for. Our target audience is well defined though somewhat diverse.
How this will help
This project will save us $4,817 , allowing us to invest more in the various upgrades required to get this new location up and running in shorter time frame.
This project is huge! This new facility will begin as an education center & hopefully develop into a second comfort care facility. Community buy in and brand recognition are essential for pulling donors, volunteers and other forms of support. We are also interested in a smooth and professional roll out in order to garner current staff support and protect morale.
Project plan
Our mission
The Crossroads House mission is to fundamentally change the way people prepare for and participate in the dying process. By offering education before, 24 hour residential care during and grief support after death, all free of charge, we can provide residents and families with a positive and nurturing end of life experience.
What we do
We care for residents who have a three month or less prognosis. We provide 24/7 residential care without charge and without insurance reimbursement or government aid. The majority or our care (which includes physical, emotional and spiritual) is provided by trained volunteers.