This project is in progress
Matched with Kenny A
Matched with
Kenny A.

Website Copywriting

Help Therapeutic Ranch for Animals and Kids (TRAK) improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Therapeutic Ranch for Animals and Kids (TRAK)
Tucson, AZ, USA
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Therapeutic Ranch for Animals and Kids (TRAK)
Tucson, AZ, USA


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Posted July 31st

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What We Have In Place
  • We have a website that new users may find too wordy or confusing. We need a fresh perspective to assist with optimizing the copy for a user completely unfamiliar with the organization.
How This Will Help
This project will save us $6,073 , allowing us to serve more children and adults in need in the Tucson community.

We have recently expanded our service offerings and want our website to look professional, uncluttered and not confuse the user.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Therapeutic Ranch for Animals and Kids (TRAK)
Posted by
Melinda S.

Development Director

Our Mission

Strengthening kids and community through animal interaction. Program is focused on children with and without specific challenges. The focus of the program is to offer participants opportunities to provide service to people and animals of the community. Participants will receive specific educational skills, business, and vocational training that will aid in their efforts to help themselves, each other and their community.

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