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Logo Design & Visual Brand Identity

Help James Prendergast Library elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
James Prendergast Library
Jamestown, NY, USA
James Prendergast Library
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James Prendergast Library
Jamestown, NY, USA

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Education
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Graphic design

Posted August 4th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo, website, social media pages, flyers, and newsletter, which should make it easy for you to get started. We also have a mission and vision, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to More public programming/community outreach that addresses needs in our community, such as unemployment, literacy, and poverty.

The Prendergast Library recently received sustainable funding via a 529 Public Library School Tax Vote. The vote means our community will provide us sustainable funding in the form of tax dollars every year. We want to evaluate and redesign our marketing components so that they align with our community's needs and mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

James Prendergast Library
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Causes
Education Diversity & inclusion Youth development
Posted by
Jenn C
Jenn C.

Community Outreach and Programming Manager

Our mission

Responsibly empowering lifelong learning for the residents of the City of Jamestown

What we do

The primary purpose of the James Prendergast Library is to provide resources, services, and programs to meet the needs of individuals and groups for education, information and personal development including recreation and leisure. The Library serves as a community hub - we welcome and serve all members of the public.

Testimonials

Read the Impact Story
Chole was wonderful. She completed the project fast and knew just what I was looking to achieve. I appreciate her help and creative design process; we look forward to providing the community with an updated "Report to the Community" using Chole's design!
Jenn C.
Jenn C.

Community Outreach and Programming Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Chloe)
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