Social Media Content Calendar

Help Village Enterprise get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are looking for a very organized individual who can create an easy to use editorial calendar for a nonprofit. This content calendar should be a template that we can use to plan posts in the future. This person should have experience creating editorial calendars and a solid understanding of how social media works.

What We Have In Place
  • We currently have examples of past schedules and posts, which should make it easy for you to get started. We also have stories and blog posts that can be used, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to pay our field staff higher salaries during this pandemic.

An editorial calendar will help our communications tremendously because it will keep us organized and on track. It will also help us plan for the year and to schedule content far in advance.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Village Enterprise
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Posted by
Ally S.

Director of Development and Marketing

Our Mission

Ending extreme poverty in rural Africa through entrepreneurship and innovation.

What We Do

Working in rural African villages, Village Enterprise's mission is to end extreme poverty in rural Africa through entrepreneurship and innovation. Our model is simple and cost-effective, at just $500 per three-person business.

The Village Enterprise one-year Graduation program provides groups of three entrepreneurs with seed capital, training and on-going mentoring by a local business mentor. We organize the business groups into Business Savings Groups (BSGs) of 30 entrepreneurs (10 business groups) to allow access to growth capital, provide a safe place for savings and build social capital. Integrated conservation training ensures that new business activities promote environmental best practices. Examples of businesses include livestock, farming, small retail stores and restaurants, tailoring, and beekeeping.

Village Enterprise has started over 33,000 businesses and trained over 136,000 East Africans. As we scale up and move into new communities, we're designing and testing pilots to improve our impact and efficiency.

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