Logo Design & Visual Brand Identity

Help Caribbean Genealogy Library elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Caribbean Genealogy Library
St Thomas, VI, Virgin Islands (U.S.)
Cause
Education

Posted July 29th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We want to review our current branding, its relevance to our audience, how it conveys what we are about, and get help with consistent use and identity.

What We Have In Place
  • We currently have mission statement, services, looks that we like, which should make it easy for you to get started. We also have photos and website, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on the collection and operating the research facility.

Branding is part of marketing and we need help telling the community what we are about and raising their interest about us through the logo and material that we put out into the community.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show More

About The Org

Caribbean Genealogy Library
Unfollow
Posted by
Our Mission

To identify, preserve, and provide access to Caribbean genealogy, history, and cultural heritage information resources for the Virgin Islands and the Caribbean, and to promote and encourage their use for family history documentation, education, and scholarship.

What We Do

Caribbean Genealogy Library is a leading resource for family history research in the Virgin Islands and in the Caribbean. We provide services through the library's collection of books and historic records, workshops, lectures and a resource-rich website; allowing researchers of all levels to explore their past.

Similar Opportunities

See All
See all projects